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Effective Marketing Planning is one of the most difficult aspects of business
for most entrepreneurs. The numbers are extremely important when we develop our business and strategic plans because they tell us the bottom line, however, it is the Marketing Plan component that generates the revenue. A sound marketing
strategy does not come easy. There are difficult questions to answer. Most business make false assumptions about the market and create messages that are ineffective - often junk mail! There is a great deal of competition out there not only in delivering your product or service but also in attempting to get your message through all the noise that people filter out. There are many do's and don'ts when it comes to developing a market position and strategy. As illustrated by the Planning Process time line below, our processes follow a logical progression. If you answer the questions with a high degree of accuracy in the preliminary stages - the money you invest in Action Planning will show a high return.
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Dynamic Performance Group
has years of experience helping small businesses avoid the critical mistakes and create a sound market strategy with effective messages and branding. DPG provides the following Marketing services:
- Target Market Analysis
- Competitive Analysis
- Positioning/ Marketing Strategy Development
- Action Planning
- Pricing Strategy
- Promotion Strategy incl. Media & Communications Plan
- Forecasting
- Contingency Planning
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